[{"authors":[{"author":"BHARAT BHUSHAN","prefix":"","suffix":"","degrees":"Doctoral Research Scholar","orcid_id":"","Twitter_id":"","LinkedIn_id":"","Facebook_id":"","Corresponding-author":"true","Email":"bharat.bhushan@astra.xlri.ac.in","Phone":"","affiliation":[{"affiliation-id":"1"}]},{"author":"LALIT KUMAR","prefix":"","suffix":"","degrees":"Doctoral Research Scholar","orcid_id":"","Twitter_id":"","LinkedIn_id":"","Facebook_id":"","Corresponding-author":"false","Email":"fb22007@astra.xlri.ac.in","Phone":"","affiliation":[{"affiliation-id":"1"}]}],"affiliations":[{"affiliation-id":"1","department":"Strategy Management Area, Marketing Area","organization":"XLRI Xavier School of Management","street":"","postal_code":"","city":"Jamshedpur","state":"","country":"India"}],"Corresponding_author":[{"Name":"BHARAT BHUSHAN","Email":"bharat.bhushan@astra.xlri.ac.in","Phone":"","Orcid_id":"","Twitter_id":"","LinkedIn_id":"","Facebook_id":"","Address":{"department":"Strategy Management Area, Marketing Area","organization":"XLRI Xavier School of Management","street":"","postal_code":"","city":"Jamshedpur","state":"","country":"India"}}]}]